At a leading pharmaceutical company, a new HR brand was launched to encompass a broad range of programs aimed at helping employees and their families “LiveLifeWell.”
The ROC Group worked with the client to develop and unfold a multi-channel brand blitz throughout the company. Efforts leveraged support from leadership and site champions. And the rollout used a variety of vehicles: window clings at locations, hang-tags on water bottles distributed at internal meetings, cafeteria messaging, booths at employee fairs, email blasts, brochures and postcards mailed home and distributed at work, and a microsite accessible outside the company firewall to support family involvement.
An early focus of the new brand messaging was to gain employees’ participation in a health screening, assessment and coaching program. Workforce participation exceeded ROI targets for all phases of the program. Subsequently, the branding expanded to broader applications to other HR programs and offerings.
This campaign won an IABC Chicago Spectra Award of Excellence.
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